The Collab Perspective Podcast – Episode 1
The Collab Perspective Podcast – Episode 1
The Winners & Losers of Lockdown – The Quarantine Edition
Welcome to The Collab Perspective. Marvin of Volume 2 and Nicole of Wild Bird Marketing have put their brains together over lockdown, along with over 35 years’ sales and marketing experience, to bring you a podcast that informs, demystifies and inspires business owners.
From Entrepreneurs and SMEs to key individuals within Enterprise organisations, tune in to get a better insight into everything related to Sales & Marketing.
The winners & Losers of Lockdown
We will be inviting guests to come and speak every other episode. However, in this months episode, we will be covering:
Who we are (Volume 2 and Wild Bird) The winners (marketing-wise) and losers of Lockdown – who had the PR nightmare! The importance of defining and understanding your target audience Employing strategy and understanding your target audience
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"You miss 100% of the shots you don’t take."
"What differentiates sellers today is their ability to bring fresh ideas."
"In the future, marketers will need to be able to blend corporate data (what you know) with social data (what's coming)."
"If people believe they share values with a company, they will stay loyal to the brand."
"In the middle of every difficulty lies opportunity."
"I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel."
"Your brand is the single most important investment you can make in your business"
"Planning is bringing the future into the present so that you can do something about it now"
"A goal without a plan is just a wish"
"Give me six hours to chop down a tree and I will spend the first four sharpening the axe."
"Setting a goal is not the main thing. It is deciding how you will go about achieving it and staying with that plan."
"Ethics-oriented consumers are impacting every industry. The best companies are defining their values and aligning all of their work to their values. These companies aren't trying to be trendy, and they are comfortable when some people disagree with them."
"How can we assess the new decision matrix for consumers in an increasingly complex purchasing journey? Price, convenience, new environments emerging daily – plus consumers want a trusted brand but not too corporate. Yikes!"
"My mission in life is not merely to survive, but to thrive; and to do so with some passion, some compassion, some humor, and some style."
"Success is liking yourself, liking what you do, and liking how you do it."
"If you don't like something, change it. If you can't change it, change your attitude. Don't complain."
"I've learned that people will forget what you said, people will forget what you did, but people will never forget how you made them feel."
"What differentiates sellers today is their ability to bring fresh ideas."
"A great brand is a story that is never completely told"